Intellectual Capital. Powerful Tools. Expertly Deployed.
We deliver a unique mix of intellectual capital, entrepreneurial experience and powerful tools that we’ve deployed in our client companies and our own companies.
conversiv delivers results
Leadership Strength
Expertise, Strategy, Creative + Execution
Conversiv’s depth of experience includes business to business, consumer and non-profit marketing.
Our leadership has worked on both sides of the equation, operating as directors of corporate marketing departments as well as founders and heads of marketing and communication agencies. As a result, we work well sitting at the management table, contributing counsel and guidance to our client’s plans.
Our work is entrenched in the art of listening. In fact, we have a driving passion to listen. We know the quality of relationships is determined by the quality of communication. Our focus is to listen well – to our clients, to their competition, and more importantly, we listen very carefully to the customers they are seeking.
We interpret all this listening, which is gained though proprietary processes, into strategic marketing plans that are congruous with company culture and product or service brands. This is what makes Conversiv so unique. We create detailed strategic plans built upon solid marketing intelligence gained by listening.
Our integrated messaging plans create conversations that customers believe, embrace and share because they are built on the promises that can be performed by the product or service. This translates to a fierce loyalty that translates to profits.
Conversiv’s culture is best described as servant leadership, meaning the company principals focus on ensuring team members have what they need to get their project responsibilities completed.
Our expertise in consumer, business-to-business and non-profit marketing is equally effective. Conversiv’s national network of strategic partners number over 100 professionals in every communication discipline. We empathize with the challenges of our strategic partners and co-workers and value each person.
We listen to those who work with us. When we have team meetings, we listen to what is being said, also to what is not being said.
While we have titles to best describe areas of responsibilities, they cease to have any value or leverage past that point.
While we are never perfect, we strive always for excellence.
We are grateful to have worked with these distinguished companies. Conversiv’s depth of experience includes business to business, consumer and non-profit marketing.
Our leadership has worked on both sides of the equation, operating as directors of corporate marketing departments as well as founders and heads of marketing and advertising agencies. As a result, we work well sitting at the management table, contributing counsel and guidance to our client’s plans.
experience
We are grateful to have worked with these distinguished companies
services
Branding | Strategy | Planning | Messaging | Creative | Digital | BusinesSocial
Brandialog
Established as the cornerstone of Conversiv’s Executive Brand Counsel, our unique Brandialog® brings together company leadership to contribute to this innovative brand alignment process. The proprietary matrix analyzes 32 marketing checkpoints between leadership, management, employees and brand. The deliverable is a strategic alignment map to increase the value of the company brand.
Brandiscovery
Our proprietary process Brandiscovery® clarifies the organization’s brand heritage, values and attributes. This interactive dialog addresses each of the brand assets today and tomorrow. Defining the 25 attributes that delineate an organization’s brand, the deliverable culminates in a published Brand Asset Management System.
Brandeploy
Our proprietary process Brandeploy® delivers unique marketing segmentation, resulting in a clarity that defines the organization’s vision, purpose, mission, and obstacles. Building upon this foundational understanding, we create an integrated Go-To-Market (G2M) plan complete with goals, strategies, tactics and investment.
“Market Connected. Connecting your message to the marketplace with impact demands direct communication, creating conversations that accelerate into customer relationships.”
— Conversiv —
methodology
Know your audience | Impact your market | Achieve desired results
Targeted
Market Targeted. Understanding your audience is the key to your message, creating a meaningful connection. Conversiv builds on many factors to ensure your audience embraces your message and more importantly, shares your message with others.
Tested
Market Tested. Conversiv believes testing your marketing requires talking with your audience often. Humbly ask them what they think about your marketing message, method and motive. They will truthfully tell you the good, the bad and the ugly. The wise marketers have been doing this for years.
True
Market True. Conversiv invests in understanding the client’s culture and brand. As a result, Conversiv develops brand conversations that consumers embrace. Once the product or service message is experienced to be true, customers share the brand because they believe the message. These multiple conversations are the value of being “market true”.
What our Clients say
Conversiv is a multi-functional marketing and research solution that provided excellent service and insight for our project. They carefully listened to our needs and crafted a plan that met our timeline, budget, and overall goals. As a result, we have a consumer-tested and validated brand strategy that we plan to launch nationwide in our product channels.
Aaron N. Hanlon, VP., Product Marketing & Development, MTD Southwest
Thank you for creating a memorable experience at the Avnet sales conference, highlighting Microsoft and Avnet’s history of collaboration and the opportunity we have to take Windows 8 to the market together. The way the theme was integrated across different media and how it was brought together in the video was impressive.
Helen Fanucci, General Manager Sales, Americas Embedded, Microsoft
