Branding | Strategy | Planning | Messaging | Creative | Digital | BusinesSocial
Most companies come to us because tactics aren’t getting the job done, frankly they aren’t working at all and its usually because the foundation for accurate communication and a well thought out Go To Market plan was not clearly defined.
Conversiv is your strategic partner that utilizes FOUR necessary phases to propel your BRAND for successful growth.
Brandiscovery / Brandialog / Brandeploy / Brandcultivate
PHASE ONE – Brandiscovery
Understanding your audience starts with a leadership discovery session that addresses and aligns the company messaging identifying connects and disconnects.
This is a business conversation with stake holders that covers the company holistically, allowing all participants to create the foundation for true connections.
Clarity of vision is a company’s greatest asset.
- Define what we want to accomplish
- For whom, within a certain time frame
- What are the results?
We define the three parts of mission:
- The message – the daily promise for all constituents
- The company’s unique operational method
- Its motive for doing business
Distinctly unique to each organization, we define the “core driving purpose and define strategic differentiators answering ‘why’ customers should be customers”.
The heart of the marketing plan is discovering unforeseen blind spots, pitfalls and obstacles that hinder a company’s progress toward fulfilling its vision.
PHASE THREE – Brandeploy
Building on connect and converse we develop an integrated go to market plan (G2M) that targets results.
The cornerstone of the plan is built around defining the strategies to overcome company obstacles. Aligning marketing & sales in your organization allows you to clearly connect with your customers.
G2M document defines:
- master goals
- key strategies
- targeted tactics
- overcoming obstacles
- action steps
- team member management
- deployed by your marketing team
Cultivating, marketing, and sales alignment are the key to driving results. From strategy and creative to digital and print, our focus on integrated, end-to-end solutions for emerging growth companies enables us to deliver stronger ROI.
PHASE FOUR – Brandcultivate
Ensure the strategic gains you’ve made with a partner that can support long-term business growth. Conversiv brings an informed independent perspective that empowers your marketing and sales decision makers ongoing.
This is a continued engagement with periodic check-points throughout the year.
Support & Accountability
- We help you ensure your initiatives are on track and on point with regular check-ins.
- Performance Matrix – How well are your programs and people really performing? Measure success, validate tactics, and make strategic choices.
strategy before tactics
Strategy & Innovation
Messaging & Positioning
Social & PR
PR & Social Strategy
SEO, PPC, Paid
Lead Generation Strategy
Event & Exhibit Strategy
Trade Show Marketing
Commercials & Radio
Marketing to your clients is a battlefield and every penny counts. Conversiv can show you an expansive portfolio of the tactics on this page. What we can’t show you is the proprietary strategy on some of the work owned by some pretty impressive brands. Having said this just ask us and we will present some case studies and some work for your review and questions.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. “ Sun Tzu – The Art Of War