Our leadership represents extensive experience with Fortune 500 companies and mid-market organizations, bringing together best-in-class sales and marketing strategies for each of our clients' initiatives.
Our work is entrenched in the art of listening. In fact, we have a driving passion to listen and understand. We know the quality of relationships is determined by the quality of communication. Our focus is to listen well – to our clients, to their competition, and more importantly, we listen very carefully to the customers they are seeking.
We interpret all this listening, which is gained though proprietary processes, into strategic sales and marketing plans that are congruous with company culture and product or service brands. This is what makes Conversiv so unique. We create detailed strategic plans built upon applied strategies that connect to your customers.
This translates to a fierce loyalty that translates to profits and allows sales people to close.
Conversiv’s culture is best described as servant leadership, meaning the company principals focus on ensuring team members have what they need to get their project responsibilities completed.
Our expertise in consumer, business-to-business and non-profit marketing is equally effective. We empathize with the challenges of both Sales and Marketing leaders. We understand the complexities of business and delivering bottom line results is critical to success.
Our leadership has worked on both sides of the equation, operating as directors of corporate marketing departments as well as founders and heads of marketing and communication agencies. As a result, we work well sitting at the management table, contributing counsel and guidance to our client’s plans.
Image | Sales | Marketing
Established as the cornerstone of Conversiv’s Executive Brand Counsel, our unique Brandialog® brings together company leadership to contribute to this innovative brand alignment process. The proprietary matrix analyzes 32 marketing checkpoints between leadership, management, employees and brand. The deliverable is a strategic alignment map to increase the value of the company brand.
Our proprietary process Brand Alignment® clarifies the organization’s brand heritage, values and attributes. This interactive dialog addresses each of the brand assets today and tomorrow. Defining the 25 attributes that delineate an organization’s brand, the deliverable culminates in a published Brand Asset Management System.
Our proprietary process Brandeploy® delivers unique marketing segmentation, resulting in a clarity that defines the organization’s vision, purpose, mission, and obstacles. Building upon this foundational understanding, we create an integrated Go-To-Market (G2M) plan complete with goals, strategies, tactics and investment.
Know your audience | Impact your market | Achieve desired results
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