Challenge:

The Polaris brand had little awareness in the aviation safety category. Their challenge was to leverage the quality and impact of Polaris solutions to drive awareness and position the brand as the true best alternative to limited old-school solutions.

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The Solution:

Polaris had grown overly reliant om third-party vendors. This underplayed their brand and left it largely overlooked. Conversiv repositioned their brand to be an industry leader in their own right. Polaris is presented as the premier developer of integrated digital solutions that combine intimate pilot experience and understanding with industry thought leadership to support better overall flight risk management.