Product Development & Brand Alignment

AutoXray designs automotive diagnostic test equipment and instrumentation marketed to professional technicians and retailers.


AutoXRay was a proven automotive diagnostic tool that needed to reach a broader audience and gain greater retail exposure.

The Solution:

To reach bigger audiences, AutoXRay needed to better understand them. Market research and focus groups led to a major shift in strategy from focusing on features and benefits to focusing on ease of use. This opened the way for major growth and eventual sale of the company.

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