DARREN K. MOORE JEWELRY
Branding
Darren K. Moore has been handcrafting fine jewelry for over three decades. Raised in Kentucky and Arizona, he grew up amid the beauty of animals and the outdoors. His work has been bought by discerning clients from around the world, and is featured in the Kentucky Derby Museum, in Louisville, KY as well as at The Keeneland Store, in Lexington KY.
Challenge:
Even the most brilliant and authentic artist needs the right brand to highlight his talents. In the case of Darren K. Moore, the challenge was to create a brand that was true to his humble spirit, while highlighting the beauty of his work.
The Solution:
DMK is both a consumer brand and a personal statement about an artist’s passion for nature. Like Darren’s jewelry, his brand is a testimony to the blessings of the natural world that inspire him.
