Marketing & Sales Alignment

LifeLock Inc. is an identity theft protection company based in Tempe, Arizona. LifeLock’s system monitors for identity theft, the use of personal information, and credit score changes.

LifeLock was acquired by computer security company Symantec in 2017. After selling its enterprise division to Broadcom, the company was renamed Norton LifeLock in November 2019, and is still a major identity theft protection product today.


LifeLock had been in business for several years but had lost a bit of its natural alignment between sales and marketing.  In order for the organization to grow, these groups needed to be aligned.

The Solution:

Conversiv led several initiatives around new messaging of the LifeLock brand and ultimately greater alignment between the new marketing message and the sales and leadership departments to drive the company forward.

Leadership Session

  • Marketing and sales alignment
  • Target audience definitions
  • Aligned leadership with brand direction

Focus Group Audience Identification and Alignment

  • Tested target audience validation
  • Tested messaging alignment
  • Redirected the brand from fear to empowerment
  • Launched high growth expansion campaigns
  • Radio advertising and affiliate network programs

Capital Formation

  • Angel Investor
  • Co-vested in series B with Bessemer Ventures - Followed By Kleiner Perkins, Goldman….

Successful IPO (NYSE:LOCK) Acquired by (NASDAQ:SYMC)

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