Remington Outdoor Power Equipment
Brand Re-Alignment
Remington builds power tools that are built to take on any yard task. And just like the first products sold almost a century ago, each tool built today is designed to be efficient, durable and deliver more than enough power for the job at hand.
Remington® Power Tools manufacturers a number of innovative tools: electric chainsaws and pole saws, in addition to gas trimmers, cultivators, blowers, and three different chainsaw platforms.
Challenge:
Remington was looking to re-align around their new product line, and was looking to partner with an agency to helo deliver a new cohesive brand alignment.
The Solution:
Conversiv lead several initiatives around new brand direction for Remington Power Tools and ultimately greater alignment between the new marketing message and the internal and external stakeholders to assure a successful new product launch.
Brand Re-launch after Corporate Restructuring
- Intensive product opportunity analysis
- Definition of entry-level product line positioning
Audience alignment through consumer research
- Focus groups
- Online surveys
Creative alignment to findings
- Messaging strategy
- Logo, packaging, trade dress
Go To Market development and launch
Guidance on selecting in-house creative talent
