Remington Outdoor Power Equipment

Brand Re-Alignment

Remington builds power tools that are built to take on any yard task. And just like the first products sold almost a century ago, each tool built today is designed to be efficient, durable and deliver more than enough power for the job at hand.

RemingtonĀ® Power Tools manufacturers a number of innovative tools: electric chainsaws and pole saws, in addition to gas trimmers, cultivators, blowers, and three different chainsaw platforms.

Challenge:

Remington was looking to re-align around their new product line, and was looking to partner with an agency to helo deliver a new cohesive brand alignment.

The Solution:

Conversiv lead several initiatives around new brand direction for Remington Power Tools and ultimately greater alignment between the new marketing message and the internal and external stakeholders to assure a successful new product launch.

Brand Re-launch after Corporate Restructuring

  • Intensive product opportunity analysis
  • Definition of entry-level product line positioning

Audience alignment through consumer research

  • Focus groups
  • Online surveys

Creative alignment to findings

  • Messaging strategy
  • Logo, packaging, trade dress

Go To Market development and launch

Guidance on selecting in-house creative talent

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