Everyone talks about Search Engine Optimization, but are you Customer optimized? Now is the time to figure out how the sausage is made. No matter how good the product or service is, if it isn’t optimized to fill your customer’s needs and dreams, someone else will take them from you.

Customer optimization means to always focus on your audience. Compared to your competitors, do you work? Are you easy to buy from? Are you affordable? If customers do not convert, then you are irrelevant, untrustworthy, or unremarkable.

Who is your audience? Everyone? Really? Just how does one serve everyone? You cannot be all things to all people. In fact, the more you limit the audience the more likely you are to succeed.

Steve Jobs of Apple—the company that told you to ‘Think Different’— gained traction with creative, left-brain designers who demanded high-performance perfection and he took care of them. These designers became dedicated advocates. Secondary markets followed later.

If you discover what your primary market wants most, and then give it to them, you will never go hungry.